Jay Dugan began pursuing a career in design while still enrolled at Nottingham High School (Class of 2001), forgoing the college route and opening his own studio just prior to his high school senior year, servicing small businesses with branding and web design. With a deep passion for speed, in 2005 Jay launched Radical Motorsports Marketing + Design – an advertising, design, and social media agency that develops solutions for the motorsports and action sports industries.
He works with Google through their partnership program as a certified web professional, and more recently, his work on both business and athlete social media accounts earned him a position on the Facebook Partnership Team.
Through Radical, Jay works with top-level NASCAR teams and athletes, designing, marketing, consulting and managing social media. This past year, Jay worked with Monster Energy, designing and developing a nationally touring marketing program for Monster Energy Supercross: Legends and Heroes – an interactive museum used to connect the young fan base to the roots of dirt bike racing.
As Public Relations Director for the Bridgeport Speedway, Jay’s work coaching young racers earned him a feature in Speedway Illustrated magazine, a national racing publication. His work has also been featured in multiple vehicle design and motorsports trade magazines and newspapers.
Outside of the motorsports environment, Jay helps small to medium-sized businesses craft design and marketing solutions that resonate with audiences – helping them define their business, enhance their image and gain momentum in the marketplace. He uses the philosophy that brands can take a human-focused approach by creating stories that connect to people.
Locally, Jay has designed vehicles for Capital Health’s re-branding as well as the Princeton Township Police Department, among many others.
He also emcees a select number of racing events at the Grandview Speedway in Pottstown, PA and the New Egypt Speedway in New Egypt, NJ.
In the brief moments when his eye isn't on design, Jay spends his time with his wife, Natalie, takes a million photos of their two-year-old daughter, Violet, and anxiously awaits the birth of their second child.